U.S. Stocks rise to Records, Bonds Gain on ECB Stibulus Optimism

U.S. Stocks rise to Records, Bonds Gain on ECB Stimulus Optimism
https://www.bloomberg.com/news/articles/2016-12-06/stock-rally-extends-into-asia-as-traders-await-rbi-aussie-gdp

U.S. stocks advanced to fresh records, overcoming a selloff in health-care shares spurred by Donald Trump’s signal he will push drug costs lower. Sovereign debt rose, boosting dividend-yielding equities, as speculation mounted that the European Central Bank will prolong its bond-buying program.

An early afternoon advance left major U.S. benchmark indexes at all-time highs, with gains in phone and REIT shares pacing gains. Biotechnology companies in the S&P 500 Index tumbled the most ince October after Trump declared himself an opponent of high drug prices in an interview with Time magazine. European equities advanced for a third day, lifted by banks. Bonds rose across the euro area, with the yield on the benchmark German bund falling fro mthe highest in almost three weeks. Treasuires slipped and crude fell toward.

U.S. stocks hadbeen struggling to add to a post-election rally that took major indexes to all-time highs in late Novermber amid a selloff in bonds that weighed on large parts of the equity market. That’s reversed Wednesday, as investors are positioning for an extension of monthly asset purchase of 80 billion euros by the ECB past March even as uncertainty lingers begore the bank concludes two days of meetings Thursday.

Stocks.
The S&P 500 rose 0.3 percent to 2,218.63 at 12:17 p.m. in New York, leaving it on track for a record close. The Dow Jones Industiral Acerage added 77.26 points to 19,329.04, a fresh all-time high.

SpaceX Delays Launch to January Afte rFireball Grounding

SpaceX Delays Launch to January After Fireball Grounding
SpaceX plans to launch several Iridium communications satellites into space in early January, delaying its return to flight after a Sept.1 fireball destroyed a Falcon 9 rocket on a Florida launch pad.

SpaceX is completing the final stpes necessary to safely and reliably return to flight, according to a posting Wednesday on the company’s website. Iridium had said in a Dec. 1 statement that the launch would be Dec. 16, contingent on U.S. Federal Aviation Administration approval of SpaceX resuming flights.

The FAA hasn’t granted SpaceX a permit for the launch or signed off on the company’s investigation of the expliosion, according to an e-mail from the agency. The FAA hasn’t commented on the findings of the investigation, for which it has oversight.

The closely held company led by Chief Executive Officer elon Musk suffered a setback when a balst during the Spet.1 Test firing of the rocket’s engines destroyed the Falcon 9 and Amos-6, an Israeli communications satellite, at Cape Cnaveral Air Force Station. No one was injured.

The exposion photos of which were splashed across front pages, was Space Exploration Technologies Corp.’s second major mishap in little over a year. On June 28, 2015, a Falcon 9 rocket carrying a Dragon spacecraft with cargo destined for the International Space station blew aprt 2 minutes and 19 seconds after launch. The cause was determinded to be a two-foot-long, inch-thick strut in a liquid oxygen tank that snapped.

SpaceX returned to flight less than six months later. On Dec. 21, 2015, the company launced, then landed in Cape Canaveral, a Falcon 9 rocket for the first time. In April, SpaceX landed its Falcon 9 rocket upright on a drone ship bobbing in the Atlantic Ocean for the first time ever, a key milestone toward the company’s goal of reusing rockets and sending humans to Mars.

The Iridium NEXT constellation will rplace the world’s largest commerical satellite network of low-earth orbit satellites, Iridium Commnications Inc. has said.

Americans Are Paying Apple Millions to Shelter Overseas profits

Americans Are Paying Apple Millions to Shelter Overseas Profits
https://www.bloomberg.com/graphics/2016-apple-profits/

Over the years, Apple Inc. has become the poster child for U.S Multinationals accused of sheltering overseas profits t oavoid the IRS. What’s gone largely unnoticed is that it’s been paid more than half a billion dollars by the U.S. government to do just that.

Taking advantage of an exemption tucked into America’s Byzantine tax code, Apple stashed much of its foreign earnings – tax-free -right here in the U.S., in part by purchasing government bonds, according to people with direct knowledge of the matter. In return, the Treasuty Department paid Apple at least %600 million and possibly much more over the past five years in the form of interest, a Bloomberg review of its regulatory filings shows.

The untold sotry of Apple and its taxes wends its way from Cork, Ireland, to New York and then Reno, Nevada. But according to tax experts interviewed by Bloomberg News, the maker of iPones is hardly unique. Many of the biggest U.S. multinationals have seized on the same exemption, which lets them avoid or delay repatrition taxes by buying Treasuries with their overseas cash. The top 1- alone hold over $100 billion of the bonds. That, in effect, enables the companies to turn billions of dollars in potential tax liabilities into millions of dollars in taxpayer subsidies – all while they publicly bemoan the sky-high taxes that make it impossible for them to bring the money home.

From the government’s standpoint, it’s as if you are paying someone to borrow a bike that’s actually yours to begin with, said Reuven Avi-Yonah, a professor who specializes in xorporate and international taxation at the University of Michigan Law School. The whole thing is full of uneasy compromises in order to dance around the reality that most of the money isn’t actually offshore – it’s really here.

Ballooning Interest
The companies in the Bloomberg review. which also include Johnson & Johnson, Amgen Inc., Gilead Science Inc. and Oracle Corp., either declined to comment or didn’t respond to requests seeking comment.

The interest payments have ballooned as they have amassed more and more Treasuries with their overseas profits. Together, these 10 multinationals, which control almost 20 percent of all the cash held abroad by American corporations, have boosted their investments in government bonds to $113 billion from $57 billion over the past five years, data compiled by Bloomberg show.

Blaming U.S. companies for following the tax code, however complex or flawed, is misguided, says Richard Lande, a senior analyst at Moody’s Investors Service.

If these companies don’t need the money in the U.S., there is no incentive to give Uncle Sam that money in taxes, he said. What sane chief financial officer, who is doing their fiduciary duties to sharholders, would pay money to some entitiy for no good reason? If there is a moral uissue, I’m not sure whether there is immorality to that.

Search engine optimization

Search engine optimiztion

SEO redirects here. For other uses. see SEO
Search engine optimization is the process of affecting the visibility of a website or a web page in a web search engine’s unpiad results – often referred to as natural, organic, or earned results. In general, the earlier, and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, acadimic search, news search and indsutry-specific vertical search engines.

As an Internet marketing strategy, SEO condisers how search engines work, what people search for, the actual search terms or keyowrds typed into search engines and which search engines are preferred

History
Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a spider to crawl that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine’s own server, where a second program, known as an indexer, extracts various inforamation about the page, such as the words it contains and wher ethese are located, as well as any weight for specific words, and all links the page contains, which are then placed into a sceduler for crawling at a later date.

Site owners started to recognize the value of having their sites hghly ranked and visible in search engine results, creating an oppotunity for both white hat and balck hat SEO practitioners. Accoridng to industry analyst Danny Sullivan, the phrase search engine optimization probably came into use in 1997. Sullivan credits Bruce Clay as being one of the first people to poularize th term. On May 2, 2007, Jason Gambert attempted to trademark the term SEO by convicing the Trademark Office in Arizona that SEO is a process involving manipulation of keywords, and not a marketing service.

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page’s content. Using meta data to index pagese was found to be less than reliable, however, because the webmaster’s choice of keywords in the meta tag could potentially be an inaccurate representation of the site’s actual content.

By 1997, search engine designers recognized that webmasters were making efforts to rank well i ntheir search engines ,and that some webmasters were even manipulationg their rankings in search results by stuffing pages with excessive or irrelevant keyowrds. Early search engines, such as Altavista and Info

Relationship with Google
In 1998, Graduate students at Standford University, Larry page and sergey Brin, developed Backrub, a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calcultaed by the algorithm, PageRank, is a function of the quantity and strength of inbound links. PageRank estimates the likelihood that a given page will be reached by a web user who randoly surfts the web, and follows links from one page to another. I neffect, this means tha tsome links are stronger than others, as a higher Pagerank page is more likely to be reached by the random surfer.

Page and bridn founded google in 1998. google attracted a loyal following among the growing number of Internet users, who liked its simple design. Off-page factors were considered as well as on-page factors such as keyword frequency, meta tags, headings, links and site structure to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link building tools and schemes t oinfluence the Inktomi search engine, and these methods proved similarly applicable to gaming

Methods
Getting indexed
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for thier algorithmic search results. Pags that are linked from other search engine indexed pages do not need to be submitted bacause they are found automatically. Two major directories, the Yahoo driectory and DMOZ, both require manual submisson and human editorial review. Google offers Google searech Console, for which an XMl Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links in addition to their URL sumbission console. Yahoo! formerly operated a paid submission service that guaranteed crawling for a cost per click; this was discontinued in 2009.

Search engine crawlers may look at a number
As a marketing strategy
SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective like paid advertising through pay per click campaigns, depedning on the site operator’s goals. A successful internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site’s convesrion rate. In Novermber 2015, google released a full 160 page version of its Serach Quality Rating Guidelines to the public, which now shows a shift in their focus toward usefulness and mobile search.

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic. their algorithms change, and ther are no gaurantees of continued referrals. Due to this lack of guarantees and certainty, a busines sthat relies heavily on search engine traffic can suffer major losses if the search engines stop sedning visitors. Search engines can change their algorithms, impacting a websit’s placement, possibly resultingi n a serious loss of traffic. Accoridng to Google CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day. It is considered wise business pratice for website operators to liberate themsevles from dependence on search engine traffic

In add

Propaganda

Propaganda
https://en.wikipedia.org/wiki/Propaganda

Propaganda is information, especially of a biased or misleading nature, used to promote a political cause or point of view. Propaganda is often associated with the psychological mechnisms of influencing and altering the attitude of a population toward a specific cause, position or political agenda in an effort to form a consensus to a standard set of belieft patterns.

Propaganda is information that is not impartial and is used primarily to influence an audience and further an agenda, often by presenting facts selectively to encourage a particular synthesis, or using loaded messages to produce and emotional rather than a rational response to the information presented.

Today the term propaganda is associated with a manipulative and jingoistic apprach, but propaganda historically was a neutral descriptive term.

Etymology
Propaganda is a modern Latin word, the gerundive form of propagare, meaning to spread or to propagate, thus propaganda means that which is to be propagted. Orginially this word derived from a new administrative body of the Catholic Church created in 1622, called the Congregatio de Propaganda Fide, or inofrmally simply Propaganda. Its activity was aimed at propagating the Catholic faith in non-Catholic countries.

From the 1790s, the term began being used also for propaganda in secular activities. The term began taking a pejorative connotation in the mid-19th century, when it was used in the political sphere.

History.

Types
Identifying propaganda has always been a problem. The main difficulties have invoved differentiating propagandafrom other types of persuasion, and avoiding a biased approach. Garth Jowett and Victoria O’Donnell have provided a concies, workable definition of the term : Propaganda is the deliverate,

Accoridng to historian Zbynek Zeman, propaganda is defined as either white, grey or balck. White propaganda openly discloses its source. Grey propaganda is ambiguous or non-disclosed. Black propaganda purports to be published by the enemy or someone besides its actual origins.

Propaganda shares techniques with adverstising and public relations, each of which can be thought of as propaganda that promotes a commercial product or shapes the perception of an organization, person, or brand. In post-World War

Technical SEO checklist : 7 essential tips to implement now for 2017

Technical SEO checklist : 7 essential tips to implement now for 2017
What make a site technically perfect? Here are the 7 factors that will likely play the biggest part in the technical SEO of 2017.

In 2016, there is been a lot of speculation on the value of technical SEO. It was called makeup; some of it was procliamed dead; but ultimately, it was brought back to life gracefully and conclusively with oustanding examples of technical SEO tactics resulting in major traffic boosts.

So why are opinios on this seemingly uncontroversial topic so divided? The problem may lie in the definition of technical SEO. If we refer to it as the practices implemented on the website and server that are intended to maximize site usability, search engine crawling, and indexing, then we hope everyone can agree that technical SEO is the necessary foundation of top search engine rankings.

In this post, we will focuse on the seven fundamental steps to technical SEO success in 2017. Some of these have been relevant for a while; others are fairly new and have to do with the recent search engine changes.

Let’s get rollin

1. Check indexing
Let’s start with the number of your site’s pages that are indexed by search engines. You can check this by entering site : domian.com in your target search engine or by using an SEO crealer like Website. autditor.

ideally, this number shoud be largely proportional to the toal number of pages on your site, minus the ones you don’t want indexed. If there is a bigger gap than you expected, you will need to review your disallowed pages. Which brings us to the next point.

2. Make sure important resources are crawlable.
To check your site’s cralability, you may be tempted to simpy look thorugh robots.txt; but often, it’s just as inaccurate as it is simple. Robots.txt is just one of the ways to restrict pages from indexing, so you may want to use an SEO crawler to get a list of all blocked pages, regardless of whether the instruction was found in the robots.txt, noindex meta tage or X-Robots-Tag.

Remeber that google is now able to render pages like modern browsers do; that’s wy in 2017, it’s critical nhat not only your pages, but all kinds of resources (such as CSS and JavaScript) are crawlable. If your CSS files are closed from indexing, Google won’t see pages the way they are intended to look ( and more likely than not, their styleless version is going to be a UX disaster).

SImilarly, if your JS isn’t crawlable, Google won’t index any of your site’s dynamically generated content.

If your site is built using AJAX or relies on JavaScripts heavily, you will need to specifically look for a crawler that can rawl and render JavaScript. Currently, only two SEO spiders offer this option : Website Auditor and Screaming Frog.

SEO in 10 Miutes a DAy

SEO in 10 Munites a Day
http://www.practicalecommerce.com/articles/131444-SEO-in-10-Minutes-a-Day

I’m too bust for search engine optimization. It’s one of many things on my plate, and frankly it’s not my highest priority. Management wants higher rankings, but I just don’t have time.

I understand.

Ecnommerce marketing requires so much expertise across so mnay channels that SEO often falls by the wayside in the daily crush of other high priority imtes. In addition, SEO seems so complicated that it’s hard to know where to begin.

Can you commit to 10 minutes a day?

What to Do in 10 Minutes
In 10 minutes you could affect the content on your site. You could edit the text on a landing page. You could revise a how-to guide or support article. You could optimize title tages for 10 pages. You could add content to a product description page. (If you are not sure how to optimize content, spend your first 10 munutes reading SEO 101, part 8: COntent Optimization

You could useryour 10 munutes to set bigger tasks in motion that impact other disciplines. You could sens an email to creative or your agency requesting a new ontnet field that’s needed for SEO on the home page or category pages. You could analyze a template to make sure the optimal heading tags are appied and send a note to your developers to request changes. YOu could check the strucutred data on your product pages or location pages to make sure that Schema.org has been applied.

Don’t stop because you feel overwhelmed. You can’t do all of these things in one day. You don’t have to. Do them in 10-minute blocks each day. If you don’t know what some of the things above mean, it’s OK. Address the things you do understand first and get into the 10-minutes-a-day routine.

Focus on an Action
Whatever you do, make sure the end result is an action : an optimization, an email, or phone call setting something in motion with someone else. Do something, don’t just thinkg about it. IF you spend 10 minutes one day reading an article on SEO, make sure you use your 10 minutes the next day doing something with that knowledge.

YOu could make enoguh change in 10 minutes to alter a handful of pages. At the end of the month, that could be 100 pages. If you site sells 1,000 prioduct SKUs, you have touched 10 percent of your site in one month by keeping those 10 munutes a day dedicated to SEO.

That assumes that you know what to change.

What t o Change?
Knowing what to change in SEo is as important as making the change. You could end up hurting your natural search performance if you chage content without first analyzing what to optimize, and how.

Once a month, take an hour to plan ut what you will be doing in daily 10-minute chunks during the rest of your month. DOn’t worry about making a roadmap of your month – just scribble some notes. The more time you spend beautifying your monthly SEO plan, the less time you are spending on actual palnning or taking action.

First, identify which areas would benefit most from some SEO attention.

Identify the highest potential categories on your site by doing some quick keyword research in Google keyword Planner. That wil ltell you the apporiciamte search demand for each keyword and give you a basis for prioritizing areas of focus.

Also, check analytics reports for the pages that you changed in the last month. Did traffic improve or stay flat? If it decreased and the drop is inconsistent with the rend of the rest of the content on the site, the nspend you 10 minutes optimizng that first.