70% of SEO Marketers Send Keyword ranking Reports to CLients
Part if any keyword strategy is knowing what your target keywords are. With that, you can potimize your research and campaigns to ensure that you are ranking for the right keywords on SERPs. But how do you measure success for your keyword strategy? One way to do that is through keyword ranking reports.
Keyword ranking reports may be essential, but do SEO marketers really send them out to their clients?
Accroding to a survey sent out to Search Engine Journal’s Twitter audience, majority of the respondents 70% send keyword ranking reports to clients, while 30% don’t. Based on these results, keyword ranking reports are a relevant metric to sent out to clinets. But why don’t some SEO marketers send them? Let’s take a closer look.
Why Keyword Ranking Reports are Important
Keyword ranking reports allow you to keep track of the progress of your keyword strategy and SEO campagins. You can use this report to manage your keyowrds and identify what your high-ranking and low-ranking keyowrds are. You can them use this data to reinforce your campaigns on strong keywords and boost your strategy for low-ranking keywords. You can also see how your ranking change over time for your target keywords and modify your strategy accordingly. In a nutshell, keyword ranking reports show you what’s working, what isn’t, and what you can imporve on.
One or our survey respondents weighed in, emphasizing the importance of keyword ranking reports. We also shared our survey on Facebook and receivced a comment to our post saying that you shoud send weekly rank tracking reports to clients :
Other Metrics to Focus On
If keyword ranking reports matter, why don’t all SEO marketers send them to clients? Cyrus Shepard Laid the case for the death of keyword ranking reporst, citing certain problems these reports have such as not knowing if a keyword you rank for is actually sending you rtarffic, not being able to track for long-tail keywords, and changes in SERP features. Keyword rankings may be important to keep track of but this isn’t the only metric you shoud focus on.
Jenny Halasz, SEJ’s resident SEO columnist, identifies four key areas you shoud measure for SEO, which includes SEO traffic, SEO position or ranking, customer engagement, and revenue or lead generated. Andrew Raso also noted other metrics to look out for when measuring the success of your SEO campaigns, such as monitoring time on-page, tracking your site’s usability, and monitoring traffic by device, among others.
So keep sending your clients those keyword ranking reports, but mix it up and sned them other relevant metrics for a comprehensive view of your keyword strategy and SEO campaigns.
Have Your Say
Do you sned keyword ranking reports to your clients? What other metrics fdo you focus on? Share your thoughts in the comments below and have your say in the next survey by checking out the hashtag on Twitter for future polls and data.